Meet the New CBD Saint in Town: Casey Georgeson of Saint Jane Beauty

Riding high into the business of cannabis in the Wild West, this luxurious and 100-percent-clean CBD beauty-brand entrepreneur is not your average beauty-maker.

Casey Georgeson, Founder and CEO of Saint Jane beauty; CBD infused Microdose Lipgloss

“The headline read, ‘This Is Nature’s Zanex Meets Advil,’ and I was like, Whoa, what is this all about? And I had to find out myself,” says Casey Georgeson, the founder of Saint Jane beauty. CBD, the three letters that have been spreading like weeds in the last year, all over the country, certainly piqued the interest of this tall, blonde stunner, who has an M.B.A. from Stanford Business School and is the mother of three daughters with a loving husband to boot.

But first, a little background. Based in the San Francisco area, Georgeson has utilized her surroundings well by applying her savvy business acumen, combined with her creative passion. First stop, Sephora, whose headquarters is across the Golden Gate Bridge. “During my tenure at Stanford Business School, I begged to be an intern at Sephora because all of their interns were from high school, and me, being the only intern from graduate school, I said, ‘Please, because I love beauty and would like to learn everything about it,’” she remembers. “And you can pay me in makeup.” Georgeson did more than just learn. She quickly got hired to develop Kendo’s beauty-brand partnership division with designer brands such as Marc Jacobs, Elizabeth & James Nirvana, and Disney, for Sephora. After much success with bringing them into the market, she looked north, as the Napa wine country was beckoning. Why wine? Oh, yes. She started her career in the wine industry prior to her foray into the world of beauty. As the V.P. of creative for the Wine Group, one of the largest wine companies in the world, Georgeson has been and still is the creative force behind some of the industry’s most sought-after wines, including Cupcake Vineyards, Chloe Wine Collection, and Ava Grace Vineyards.

What’s more, she’s launched Saint Jane beauty. Her beloved CBD beauty brand, born out of a curiosity that quickly turned into a passion, launched in January, and she’s been on fire. You might think, Oh, here’s another one getting on the CBD bandwagon, but it goes a little deeper for Georgeson. “The benefits of CBD—its ‘known to-do list’—is full of only pluses,” she explains, “and it’s really about how we can support the CBD mission by aiding its efficacy with 20 potent botanicals, such as sea buckthorn, calendula, CBD and rosehip, boosting radiance, while pomegranate and helichrysum deliver rich antioxidants, to reduce inflammation, to detoxifying, to soothe and calm … the list goes on.” She is speaking of her 100 percent organic, 500-milligram, full-spectrum CBD Luxury Facial Beauty Serum. Full-spectrum delivers CBD from the whole plant, offering the highest concentration levels, for penetration deep into the skin.

Saint Jane Luxury Beauty Serum for the face.

“I source my own CBD, so we know exactly where every botanical comes from. And it’s expensive raw material, so we evaluate four times the industry standard for the integrity of our sustainably sourced ingredients and U.S.-grown hemp,” says Georgeson. There’s also Microdose Lip Gloss in five highly wearable shades, designed to infuse a bit of wellness throughout the day with 50 milligrams of pure CBD. Then, brand-new to her saintly lineup is the Luxury Body Serum, which is really beautiful and silky. This citrus-and-bourbon, the vanilla-infused blend is composed of 28 omega-rich botanicals, 200 milligrams of full-spectrum CBD, and exfoliating fruit acids such as pink grapefruit and tangerine. And being that all of Saint Jane beauty is cruelty-free, gluten-free, and vegan, retail houses such as Neiman Marcus, Credo, Saks Fifth Avenue, Barneys New York, and game-changing Sephora offer them online. And then there’s the highly pigmented Microdose Lipsticks, with 50 milligrams of CBD and ultra-nourishing ingredients, which comes in two textures—demi-satin and demi-matte—with four fetching shades in each pillar, launching nationwide at the end of August. If you are a lipstick-lover, don’t miss out on these, as they are truly fabulous!

Aside from Georgeson’s differentiating herself by focusing on CBD-wellness-infused beauty and makeup products, I had asked what her thinking is behind these ever-so-crowding CBD brands. “We approached it from a formulation perspective first, versus CBD-THC perspective.” Then, speaking with much respect and humility about Lord Jones, the O.G. of CBD brands, on this new frontier, she offers: “They are a badass. I love what they have done. They have pioneered a path that wasn’t easy then, and it still isn’t easy now, and they have blazed the trail, and they are doing right.” She also speaks highly of her friend and neighbor, Claudia Mata of Vertly, who operates out of the Bay Area.

Indeed, it’s still a new frontier, and we agreed that it’s the Wild West, as the CBD market is still very much unregulated. “I think there’s an impression that [this market] feels much bigger than it is, but, regardless, we should band the narrative and work together responsibly,” Georgeson says. But what does she think will be next on the horizon by others—CBD-infused pillowcases? Will this CBD gravy train keep on chugging? “I think that there’s going to be a point where people will be like, 'Okay, enough. I don’t believe in it anymore,’” she answers earnestly. “So it really has to be done right.”

Speaking of gravy, how about CBD in gravy for Thanksgiving? “Makes sense to me!” As we both laughed, I asked where her brand name Saint Jane came from. “Oh, it’s the innocent side of Maryjane. It’s not going to make you high.”

Saint Jane highly pigmented Microdose Lipsticks launching in August.