Meet Your New Trainer: FaceGym

Finally landing stateside, a new method of beauty facial has arrived from the U.K. to Saks Fifth Avenue in New York.

FaceGym at Saks Fifth Avenue, N.Y.C.

It’s not a relaxing facial, it’s a workout! Using aggressive movements, a well-trained FaceGym aesthetician will not only wake you up, but also your facial muscles.

With catchy facial-menu names such as Yoga Face, Hangover Cure, and Game Face, it’s rather hard to resist. I opted for the latter treatment as I felt the need to experience the ultimate workout, and boy, they weren’t kidding! First is the warm-up, using a vigorous technique that involves knuckling movements and high-energy whipping strokes to stimulate blood circulation. Then comes the FaceGymPro, a unique electrical muscle stimulation (E.M.S.) device that emits mild yet forceful electrical waves to stimulate muscles, contour cheekbones, and restore skin’s elasticity, leading to tightening, plumping, and sculpting.

Face trainers move around in a pattern, section by section, using their signature face oils to heat the skin on a cellular level to stimulate collagen production; that’s the full-on energetic workout part. And the cooldown? A microcurrent device called Pure Lift shocks your muscles into place. It sounds intense, and it is, but the results are immediate.

Inge Theron founded FaceGym after a botched thread lift that left her with visible threads running through each cheek. She decided then that there had to be a safer way to achieve results and stripped it back to basics: work out the face muscles just like our body muscles, because stronger muscles mean tighter, firmer skin and a reduction in fine lines and wrinkles.

To keep up the regimen, the face workout is recommended once a week for the first month, then reduce to every two weeks followed by at least once a month to keep your face muscles trained. And come fall, FaceGym will open on Bond Street for those downtown challengers. Game on!